4 Most Important Factors for Success in E-Commerce
There are many reasons why e-commerce web design businesses struggle. For one, your customers might not know how to use your site. Second, your site’s navigation might prove to be difficult to use and third, your value proposition may not be clear.
Even though these problems are quite common in the e-commerce industry, the good news is that they are easily fixable.
Today, I am going over some of the most important factors for success in the E-commerce industry.
What Does Your Brand Signify?
If I say the word, “Nike”, what usually comes to mind? You’re probably thinking about a shoe and sports apparel brand. If I say, “Audi”, you will probably tell me that it is a company that sells cars.
Where am I going with this? Well, I am just saying that when I blurted out all of those words, you instantly know who they are.
That is why you need to make it known to your customers what your brand actually sells. You need to have what is known as the Unique Selling Proposition to help win over a lot of potential customers.
Having a weak brand means that your market share will gladly be eaten by your competitors. Determine what your brand really represents and what is your main selling point? Also, you want to use search engine optimization as well.
Provide a Great User Experience
When a person stumbles upon your website for the first time, they may either leave or stay for a while. Most people go to a website through Google searches which means that people use that platform first to find your website.
The thing that you have to remember here is that people ultimately leave your website if they find that your webpage has poor site navigation. If they do not know where to go, then they will most likely leave and they will go to your competitors’ website instead.
To provide a great user experience to your customers, your website needs to have proper navigational tools that will allow them to peruse your website with relative ease.
Furthermore, make sure that the access to your online cart is easy and provide the option for users to easily look at the items that they’ve acquired so far.
Lastly, you want that your checkout process is seamless and easy so as to not anger your customers.
Transparency is Key
On your website, provide your complete and working contact information so that your customers will be able to get a hold of you if they have queries or problems that only you can address.
Since your customers will not have the ability to hold and look at your products, provide relevant images so that they will know exactly what they’re getting.
Boost User Engagement
It is a known fact that social media has become all the rage these days and online entrepreneurs can leverage this to their advantage.
On your website, create posts that highlight your new products, as well as their features, and cite some reasons why your customers need to buy them. Post the links to those posts on your social media pages, but promote it in a way that doesn’t come off as too sales-y.